Teledoce's Slogans & Taglines

Teledoce Televisora Color (also known as Canal 12 or La Tele) is a Uruguayan free-to-air television network founded on May 2, 1962, by the Scheck family, administrators of the newspaper El País. As the third and last private channel to launch in Montevideo, it pioneered family-oriented entertainment with flagship programmes such as El Show del mediodía and Telecataplúm, the latter achieving cross-border success in Argentina. In 1981, the station adopted the name Teledoce Televisora Color to mark the arrival of colour television in Uruguay, later simplifying to Teledoce and then La Tele. Today, owned by Grupo Disco, it remains the only private channel still operating from its original studio location on Enriqueta Compte y Riqué Street. Its programming spans news, entertainment, sports, and cultural content, including the newscast Telemundo 12 and the annual Telethon Uruguay charity broadcast.

Brand messaging has evolved from the founding promise El canal de la familia (The Family Channel), reflecting its commitment to family entertainment, to the 2012 anniversary slogan La emoción de estar juntos (The emotion of being together), underscoring its enduring role as a unifying national media platform.