Trinidad and Tobago Television's Slogans & Taglines

Trinidad and Tobago Television Limited, known as TTT, is a state-owned national television broadcaster founded on August 24, 1962, in Port of Spain, Trinidad and Tobago. Created by Canadian businessman Roy Thomson’s Thomson Organization in partnership with Rediffusion, CBS, and the Government of Trinidad and Tobago, it was the first television service in the Commonwealth Caribbean. For over three decades, TTT was the nation’s sole television operator, becoming a cornerstone of cultural life with iconic programmes such as Mastana Bahar and Scouting for Talent. The station closed on January 14, 2005, after its parent company, the National Broadcasting Network, went bankrupt. Following years of public nostalgia and a strong residual brand identity, TTT was officially relaunched on August 30, 2018, by Prime Minister Keith Rowley, with a renewed mandate to develop local content for modern audiences and global markets.

Brand messaging has been anchored by the enduring tagline It’s Yours!, which captured the station’s identity as a public-service broadcaster belonging to the people of Trinidad and Tobago. This positioning reflected its founding mission to foster national consciousness and showcase the diversity of the nation’s plural society through locally produced programming.