Choice Hotels's Slogans & Taglines

Choice Hotels International, Inc. is an American hospitality franchisor founded in 1939 as Quality Courts United by seven Florida motor court owners seeking to establish service standards and refer business among themselves. Rebranded as Choice Hotels International in 1982, the company pioneered industry innovations including guaranteed reservations, 24-hour toll-free booking, and non-smoking rooms. Headquartered in Rockville, Maryland, it operates one of the world's largest hotel portfolios, franchising more than 7,500 properties across over 46 countries and territories. Its brand family spans economy, midscale, upper midscale, and upscale segments, including Comfort, Quality Inn, Sleep Inn, Clarion, Cambria, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, and the Radisson Americas brands.

Core services include proprietary reservation systems, global marketing programs, and operational support for franchisees. Brand messaging has evolved from the 2015 mission statement Connect the world through the power of hospitality to the 2019 consumer-facing tagline Our Business is You, emphasizing guest-centric service. In 2024, the company launched the campaign A Stay For Any You, reflecting its diverse portfolio and commitment to personalized travel experiences across every market segment.