Cunard Line's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Cunard Line (2026 Edition)
Official Advertising Taglines
Historical Archive
Travel in a big way to USA and Canada. (1958)
First class Cunard is first class plus! (1963)
The long weekend to the States. (1965)
It’s good business to go Cunard. (1965)
The greatest ships in the world – The world’s greatest hosts. (1966)
Sale with Cunard – Ship with Cunard. (1969)
Unwind your way to the USA. (1971)
Where else in the world. (1998)
Advancing civilization since 1840. (2000)
Tradition is back in style. (2001)
📖 Branding Insight & Heritage:
Cunard Line is a British-American cruise line founded in 1840 by Samuel Cunard as the British and North American Steam Packet Company. Headquartered in Southampton, England, it established the first scheduled transatlantic steamship service and built a reputation for safety, speed, and maritime innovation. The 1934 merger with White Star Line created Cunard-White Star, and the company was acquired by Carnival Corporation in 1998. Today, it operates four ships—Queen Mary 2, Queen Victoria, Queen Elizabeth, and Queen Anne—offering transatlantic crossings, luxury cruises, and world voyages distinguished by White Star Service. Queen Mary 2 remains the world’s only purpose-built ocean liner in active service.
Brand messaging has evolved from the 1950s classic Getting there is half the fun, which celebrated the journey itself, to the 1962 claim Advancing Civilization Since 1840, emphasizing its pioneering heritage. In 2025, the company launched the global campaign Why cruise when you can Cunard, positioning the brand as a distinct alternative to conventional cruising.
What is Cunard Line’s slogan?
The current primary slogan of Cunard Line is “ Tradition is back in style. ”
🛡️ Official Brand Verification & Curation
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