Costa Cruises's Slogans & Taglines

Costa Crociere S.p.A., operating as Costa Cruises, is an Italian cruise line founded in 1854 by Giacomo Costa as an olive oil and textile trading company in Genoa. The business evolved into passenger shipping in 1947 as Linea C, launching its first dedicated cruise ship, the Anna C, in 1948. In 1986, the company adopted the Costa Cruises name and became a cruise-focused operator. Acquired by Carnival Corporation in 1997 and fully integrated into Carnival Corporation & plc in 2000, it remains Europe’s largest cruise company. Today, headquartered in Genoa, it operates a fleet of Italian-flagged vessels including the LNG-powered Costa Toscana, sailing across the Mediterranean, Caribbean, Asia, and Northern Europe.

Core offerings encompass Italian-style ocean cruises featuring Mediterranean cuisine, family-friendly entertainment, and multi-generational accommodations. Brand messaging has evolved from the early claim As big as the sea (Grande come il mare) to the enduring signature Cruising Italian style, later enriched as Cruising Italian style. That’s amore. In 2023, the company launched the campaign Live Your Wonder, reflecting a renewed focus on immersive, emotionally resonant travel experiences.