Star Cruises's Slogans & Taglines

Star Cruises is a cruise line founded in 1993 as an associate of Malaysia’s Genting Group and incorporated in Bermuda, with corporate headquarters in Hong Kong. The company entered the market by acquiring two cruise ferries from the bankrupt estate of Swedish Rederi AB Slite, and took delivery of its first newbuild, SuperStar Leo, in 1998. In 2000, it acquired Norwegian Cruise Line, briefly becoming the world’s largest cruise operator before divesting its stake in 2007. The brand focused on the Asia-Pacific contemporary cruise market until 2022, when parent Genting Hong Kong filed for bankruptcy. In 2025, Resorts World Cruises revived the brand as a value-oriented operator offering short, port-intensive itineraries across Asia.

Core offerings include mid-sized ship cruising with vibrant onboard entertainment, themed experiences, and fly-cruise packages targeting domestic and regional travelers. Brand messaging has historically positioned the line as The leading cruise line in Asia-Pacific and The first global cruise line, reflecting its pioneering role in bringing cruise tourism to Asian markets.