Silversea Cruises's Slogans & Taglines

Silversea Cruises is a Monaco-based luxury cruise line founded in 1994 by the Lefebvre family of Italy. Headquartered in Monte Carlo, the company launched as the world’s first all-inclusive, ultra-luxury global cruise line with the debut of Silver Cloud, followed by Silver Wind in 1995. It pioneered the all-suite, all-butler concept with a crew-to-guest ratio approaching one-to-one. In 2008, the company entered expedition cruising with Silver Explorer, and in 2018 Royal Caribbean Group acquired a majority stake, completing full ownership in 2020. Today, the fleet comprises 12 vessels sailing to over 900 destinations across all seven continents, including the innovative Nova-class ships Silver Nova and Silver Ray.

Core offerings include all-inclusive ocean and expedition voyages featuring butler service in every suite, the S.A.L.T. culinary programme, Otium wellness experiences, and door-to-door service with private transfers and flights. Brand messaging has evolved from the service promise Service first. Service always. in 1999 to the heritage-driven claim Intimate Italian cruising. in 2005. In 2025, the company unveiled its current tagline To Finding More, reflecting a shift toward immersive discovery and personal transformation.