Ramada's Slogans & Taglines

Ramada is an American multinational hotel chain founded in 1954 in Flagstaff, Arizona. Established by a group of investors and named after the Spanish word for "a shaded resting place," the brand began franchising in 1959 and grew into one of the largest roadside hotel chains in the United States. After facing financial difficulties in the late 1980s, its franchise operations were acquired by Cendant Corporation—predecessor to Wyndham Hotels & Resorts—between 1990 and 2004. Today, Ramada operates approximately 851 properties across 70 countries under Wyndham, offering midscale accommodations through three sub-brands: Ramada Plaza, Ramada, and Ramada Encore.

Core offerings include guest rooms, meeting facilities, complimentary breakfast, free Wi-Fi, and fitness centers, primarily targeting business and leisure travelers seeking reliable value. Brand messaging evolved from the international positioning Everything except excess to the welcoming promise A very good place to be in 2002. In 2007, the company adopted You do your thing. Leave the rest to us, reflecting a shift toward hassle-free, guest-centric hospitality.