Vienna International Airport's Slogans & Taglines
A Comprehensive List of Advertising Slogans for Vienna International Airport (2026 Edition)
Official Advertising Taglines
Historical Archive
Open for new horizons.
Europe's best address.
📖 Branding Insight & Heritage:
Vienna International Airport is the main international airport serving Vienna, Austria, located in Schwechat 18 km southeast of the city center. Originally built as a military airport in 1938, it was taken over by the British in 1945 and became RAF Schwechat. In 1954, it replaced Wien-Aspern Airport as Austria's principal aerodrome, commencing commercial operations. The runway was expanded to 3,000 metres in 1959, and a second runway followed in 1972. The airport was privatised in 1992 as Flughafen Wien AG, with the new Terminal 1 opening that same year. The Skylink terminal, opened in 2012, increased capacity to 30 million passengers annually. Today, the airport handles more than 30 million passengers per year, serving approximately 60 airlines across over 150 destinations worldwide.
Core services include passenger and cargo operations, aircraft handling, security services, duty-free retail, dining, and VIP lounges. Brand messaging has evolved from the aspirational claim Open for new horizons to the positioning of Europe's best address. In 2024, the airport launched an innovative advertising concept under the slogan From Austria to the World, reflecting its role as a gateway connecting Austria to global destinations.
What is Vienna International Airport’s slogan?
The current primary slogan of Vienna International Airport is “ Open for new horizons. ”
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