Gilbey's gin's Slogans & Taglines

Gilbey's is one of the oldest names in gin, founded in 1857 in London by brothers Walter and Alfred Gilbey as a wine and spirits merchant. After returning from the Crimean War, the brothers established a small retail business in the basement of a shop on Oxford Street, quickly expanding into wine importing and distilling. In 1872, they began producing their own London Dry Gin, and by 1895 the brand had become a household name renowned for its 12-botanical recipe, which remains a closely guarded secret. The gin is characterised by a classic juniper-forward profile with hints of sweet orange and citrus zest, delivering a clean, light, and dry finish. During the Prohibition era, Gilbey's was widely smuggled into the United States, leading the company to introduce distinctive square bottles to combat counterfeiting. In 1938, the brand secured a licence for domestic production in the United States. Core offerings centre on the flagship London Dry Gin, now produced under the stewardship of Beam Suntory, maintaining the same traditional recipe that has defined the brand for over a century. Today, Gilbey's continues to be recognised as an exceptionally balanced and affordable classic gin, distributed across multiple continents.