Go Fast!'s Slogans & Taglines

GO FAST! is a premier American beverage and active lifestyle brand that commands exceptional market equity as a pioneer in the clean, high-performance energy sector. Founded in Denver, Colorado by world-class skydiver Troy Widgery—initially as an apparel line in 1996 before launching its functional beverage division in 2001—the brand permanently revolutionized the industry by creating premium energy supplements engineered "by athletes for athletes." Positioned strictly as a clean, premium alternative to mass-market energy drinks, the high-volume category leader distinguishes its formulation by containing zero preservatives, zero high fructose corn syrup, and zero aspartame to deliver sustained focus and endurance without a sugar crash. Deeply rooted in action sports cultures like BASE jumping, snowboarding, and competitive racing, the brand entered a major new growth phase following its acquisition by Golden Triangle Ventures in August 2025. Backed by a high-profile retail relaunch across Colorado and the Pacific Northwest in early 2026, GO FAST! mass-distributes its extensive product portfolio—including Original, Zero-Sugar, and specialty hybrid lines—directly to major grocery networks, convenience channels, and global e-commerce platforms.