Carnival Cruise Line's Slogans & Taglines

Carnival Cruise Line is an American cruise line founded in 1972 by Ted Arison and headquartered in Doral, Florida. Originally operating a single ship, the Mardi Gras, the company pioneered the concept of affordable, fun-focused cruising and grew into the world's largest cruise line by passenger volume. Today, it operates a fleet of more than 25 ships across seven classes, including the record-breaking Excel class, serving millions of guests annually across the Caribbean, Mexico, Alaska, Europe, and Australia. The brand is distinguished by its red, white, and blue whale-tail funnel logo and a reputation for lively onboard entertainment, water parks, and family-friendly activities.

Core offerings include short-duration Caribbean cruises, multi-generational family voyages, and private island experiences at Half Moon Cay and Celebration Key. Brand messaging has evolved from the 1973 introduction of The Fun Ships, which replaced the forgettable Golden Fleet moniker, to the 2009 platform Fun for all. All for fun. In 2017, the company launched the Choose Fun campaign, which remains its current global tagline, reflecting a commitment to accessible, joy-filled vacation experiences for every traveler.