Motel 6's Slogans & Taglines

Motel 6 is an American hospitality company founded in 1962 by William Becker and Paul Greene in Santa Barbara, California. The company pioneered the economy lodging segment by offering no-frills, clean, and comfortable rooms at an initial rate of $6 per night. Today, it operates more than 1,400 properties across the United States and Canada under G6 Hospitality. Its core portfolio includes the flagship Motel 6 brand and Studio 6, an extended-stay concept launched in 1999 featuring fully equipped kitchens. Both brands target budget-conscious travelers seeking reliable accommodations with amenities such as free Wi-Fi, morning coffee, and flat-screen televisions.

Brand messaging has remained remarkably consistent over four decades. In 1986, the company launched its iconic radio campaign featuring Tom Bodett, who ad-libbed the tagline We’ll leave the light on for you during the first recording session. The campaign became one of the most enduring in advertising history, earning a Clio Award in 1996 and recognition by Advertising Age as one of the Top 100 Advertising Campaigns of the Twentieth Century. In 2022, G6 Hospitality evolved this heritage into the For You campaign, focusing on the emotional hospitality promise embedded in the original slogan.