Uniworld's Slogans & Taglines

Uniworld Boutique River Cruise Collection is an American luxury river cruise company headquartered in Los Angeles, California. Founded in 1976, the company pioneered the boutique-hotel concept on the water, operating a fleet of approximately 21 one-of-a-kind ships with an average capacity of 130 guests. In 2004, it was acquired by the Travel Corporation (TTC), which invested in fleet refurbishment and expansion. Today, Uniworld sails across Europe, Russia, Egypt, China, Vietnam, Cambodia, India, and Peru, offering all-inclusive itineraries that include unlimited beverages, gratuities, and most shore excursions. Its vessels are distinguished by destination-inspired interiors featuring original artwork, antiques, and Savoir-brand beds.

Brand messaging has evolved from the early positioning of Uniworld Grand River Cruises to the experiential promise The value of experience in 2005. The company later adopted You deserve the best as a guest-centric pledge. Today, it operates under the tagline The world's only authentic boutique cruise line, underscoring its unique blend of luxury hospitality, personalized service, and intimate ship design.