Home > Slogans List of the Fortune 500

Slogans List of the Fortune 500

Fortune 500 slogans
COMPANYSLOGAN
3M CompanyScience. Applied to life.
ADT CorpAlways There.
AES CorpThe Power of being Global
AFLAC IncAsk about it at work.
AGL Resources Inc.Providing Tomorrow’s Energy.
AT&T IncYour world. Delivered.
AbbViePeople. Passion. Possibilities.
Abbott LaboratoriesLife. To the fullest.
Accenture plcHigh performance. Delivered.
Activision BlizzardWe make Great Games
Adobe Systems IncA new experience in user experience.
Advance Auto PartsWe’re Ready in Advance.
Aetna IncWe want you to know.
Affiliated Managers Group IncA global asset under management
Agilent Technologies IncThe world’s premier measurement company.
Air Products & Chemicals IncWe are Air Products
Airgas IncYou’ll find it with us.
Akamai Technologies IncIn a faster forward world, innovation doesn’t wait for technology
Alcoa IncInventing the future since 1888
Alexion PharmaceuticalsTransforming patients’ lives through innovation.
AllegionPioneering safety around the world.
Allergan plcOur pursuit, Life’s potential
Alliance Data SystemsAll for Good. Good for All.
Allstate CorpYou’re in good hands.
Alphabet Inc Class ADon’t Be Evil.
Alphabet Inc Class CDon’t Be Evil.
Altria Group IncWe’re A Company Moving Forward
Amazon.com IncWork Hard. Have Fun. Make History.
Ameren CorpFocused Energy. For Life
American Airlines GroupGoing for great.
American Electric PowerAEP, America’s Energy Partner…
American Express CoDon’t Leave Home Without It
American International Group, Inc.We know money.
American Tower Corp AWhere you want to be.
American Water Works Company IncThe Authoritative Resource on Safe Water
Ameriprise FinancialBe Brilliant
AmerisourceBergen CorpBecause It’s All Right Here.
AmetekA Leading Global Manufacturer of Electronic Instruments and Electromechanical Devices
Amgen IncTo Serve Patients.
Amphenol Corp AConnecting tomorrow.
Anadarko Petroleum CorpBringing Excellence to the Surface.
Analog Devices, Inc.World leader in high performance signalprocessing.
Anthem Inc.Together, we are transforming health care with trusted and caring solutions
Aon plcInsure your vision.
Apache CorporationEnergy to Grow
Apartment Investment & MgmtAmerica Comes Home to Aimco
Apple Inc.Think Different.
Applied Materials IncApply it.
Archer-Daniels-Midland CoResourceful by nature
Assurant IncAssurant. On your terms.
AutoNation IncDriven to be the best
AutoZone IncGet in the Zone
Autodesk IncDesign your world.
Automatic Data ProcessingThe Business behind business.
Avago TechnologiesYour Imagination, Our innovation
AvalonBay Communities, Inc.Appreciating value
Avery Dennison CorpInspired Brands, Intelligent World
BB&T CorporationMore than writing checks or making deposits…
BIOGEN IDEC Inc.Transforming discovery into care.
Baker Hughes IncEnabling safe, affordable energy, improving people’s lives
Ball CorpProducts that reflect an innovation mindset.
Bank of America CorpThink what we can do for you
Bard (C.R.) Inc.Advancing Lives and the Delivery of Health Care
BaxaltaYour Life, Our Inspiration
Baxter International Inc.Making a meaningful difference in patients’ lives
Becton DickinsonHelping all people live healthy lives
Bed Bath & BeyondEverything to Entertain
Berkshire HathawayThe Customer Is Always Right!
Best Buy Co. Inc.Expert Service. Unbeatable Price.
BlackRockOpportunity favors the prepared mind
Block H&RYou got people.
Boeing CompanyForever New Frontiers
BorgWarnerFeel good about driving
Boston PropertiesExperienced leadership.
Boston ScientificDelivering what’s next.
Bristol-Myers Squibbextending and enhancing human life
Brown-Forman CorporationWe enrich the experience of life.
C. H. Robinson WorldwideGet You There Faster.
CA, Inc.Agility made possible
CBRE GroupLocal Real Estate. Worldwide
CBS Corp.Only CBS
CF Industries Holdings IncWhere chemistry grows
CIGNA Corp.A Business of Caring
CME Group Inc.How The World Advances
CMS EnergyCount on Us.
CSRA Inc.Enduring Values. Inspired Performance.
CSX Corp.How tomorrow moves.
CVS Caremark Corp.Health is everything
Cablevision Systems Corp.Reach Out and Touch Someone.
Cabot Oil & GasClean Energy, Stronger Communities
Cameron International Corp.Raising Performance. Together.
Campbell SoupIt’s Amazing What Soup Can Do!
Capital One FinancialWhat’s in your wallet?
Cardinal Health Inc.Essential to care
Carmax IncThe Way Car Buying Should Be
Carnival Corp.Fun For All. All For Fun
Caterpillar Inc.Earthmoving solutions for today’s challenges.
Celgene Corp.Committed to improving the lives of patients worldwide
Centene CorporationBetter health outcomes at lower costs
CenterPoint EnergyAlways there.
CenturyLink IncStronger Connected
CernerAnticipate Innovate Accelerate
Charles Schwab CorporationHelping investors help themselves
Chesapeake EnergyNatural Gas Wins the Day
Chevron Corp.Finding newer, cleaner ways to power the world.
Chipotle Mexican GrillFood with integrity
Chubb LimitedChubb. Insured.
Church & DwightThe Standard of Purity
Cimarex EnergyStronger for Good Time and Bad
Cincinnati FinancialEverything Insurance Should Be
Cintas CorporationReady for the Workday
Cisco SystemsWelcome To The Human Network
Citigroup Inc.Your Citi never sleeps” and “Where money lives
Citizens Financial GroupGood Banking Is Good Citizenship
Citrix SystemsSimplicity is power
Coach Inc.Give her Coach
Coca-Cola EnterprisesThings go better with Coke.
Cognizant Technology SolutionsKeep Challenging
Colgate-Palmolive“World of Care”
Columbia Pipeline Group IncSignificant Scale, Unparalleled Footprint
Comcast A CorpReady to work.
Comerica Inc.Committed to Business
ConAgra Foods Inc.ConAgra. The right kind of food company
Concho ResourcesGreat Place To Work
ConocoPhillipsEnergy for tomorrow.
Consolidated EdisonEnergy, efficiency, expertise
Constellation BrandsTastes for life
Corning Inc.Discovering Beyond Imagination
Costco Co.Simplifying home and life
Crown Castle International Corp.Providing Wireless Infrastructure in Prime Locations
Cummins Inc.Making people’s lives better by unleashing the power of Cummins.
D. R. HortonAmerica’s Builder
DTE Energy Co.For all the energy you’ll ever need.
DaVita Inc.Bringing quality to life
Danaher Corp.Invent.
Darden RestaurantsTo nourish and delight everyone we serve
Deere & Co.Nothing runs like a Deere.
Delphi AutomotivePartner of Choice.
Delta Air LinesKeep Climbing.
Dentsply SironaFor better dentistry.
Devon Energy Corp.Commitment runs deep.
Diamond Offshore DrillingHooked On Safety
Discover Financial ServicesThere’s always something more to Discover
Discovery Communications-ALet’s All Discover, Why No Myth Is Safe
Discovery Communications-CLet’s All Discover, Why No Myth Is Safe
Dollar GeneralSave Time, Save Money, Everyday.
Dollar TreeEverything’s $1
Dominion ResourcesWhat we do everyday Powers you everyday
Dover Corp.Taste the difference
Dow ChemicalLiving. Improved Daily.
Dr Pepper Snapple GroupWe do things with flavor
Du Pont (E.I.)The Miracles of Science
Duke EnergyPowering and empowering our communities
Dun & Bradstreetcommitted to your success.
E*TradeGet high rates without the risks.
EMC Corp.Where information lives.
EOG ResourcesWhen you think energy, think EOG
EQT CorporationWhere energy means innovation
Eastman ChemicalWhere Chemistry and Innovation come together.
Eaton CorporationPowering Business Worldwide
Ecolab Inc.The Global Leader in Commercial and Sanitizing Solutions
Edison Int’lLeading the way in electricity.
Edwards LifesciencesGlobal Leader in the Science of Heart Valves and Hemodynamic Monitoring
Electronic ArtsIf it’s in the game. It’s in the game.
Emerson Electric CompanyConsider it solved.
Endo InternationalServing for the health of the people
Entergy Corp.The Power of People.
Equifax Inc.Inform. Enrich. Empower.
EquinixWhere Opportunity Connects
Equity ResidentialA place people are proud to call home
Essex Property Trust IncEvery Story is Unique. Every Home is Different.
Estee Lauder Cos.Bringing the best to everyone we touch.
Eversource EnergyTake only pictures, leave only footprints
Exelon Corp.Sustainable Advantage
Expedia Inc.Where you book matters
Expeditors Int’lYou’d be surprised how far we’ll go for you.
Express ScriptsServing the prescription needs of more than 50 million Americans.
Extra Space StorageReal storage expert
Exxon Mobil Corp.Taking on the world’s toughest energy challenges.
F5 NetworksIT agility. Your way.
FLIR SystemsThe world’s sixth sense.
FMC CorporationWe put you first. And keep you ahead.
FMC Technologies Inc.We keep you first. And keep you ahead.
FacebookBe Connected. Be Discovered. Be on Facebook.
Fastenal CoGrowth through customer service
FedEx CorporationRelax, it’s FedEx; The world on time
Federal Realty Investment TrustWe make home possible
Fidelity National Information Services160 years of Experience
Fifth Third BancorpThe things we do for dreams.
First Solar IncLowering The Cost of Solar Electricity
FirstEnergy CorpOur energy is working for you.
Fiserv IncSource. Capture. Optimization.
Flowserve CorporationExperience in motion.
Fluor Corp.How the world is built.
Ford MotorBuilt for the road ahead.
Franklin ResourcesGain from our perspective
Freeport-McMoran Cp & GldConnecting the Future
Frontier Communications“Welcome to the New Frontier.”
GameStop Corp.Power to the Players
Gap (The)“For every generation there’s a Gap.”
Garmin Ltd.We’ll Take You There
General DynamicsStrength on your side
General ElectricWe bring good things to life.
General Growth Properties Inc.Fully integrated, self managed and self administered REIT
General MillsNourishing Lives.
General MotorsPeople in motion.
Genuine PartsGet the good stuff.
Gilead SciencesAdvancing therapeutics. Improving lives.
Goldman Sachs GroupOur client’s intrests always come first.
Goodyear Tire & RubberMore Driven
Grainger (W.W.) Inc.For the ones who get it done.
HCA HoldingsIt’s you, it’s me, it’s all of us
HCP Inc.Strategy. Execution. Results.
HP Inc.Keep reinventing.
Halliburton Co.Unleash the energy
Hanesbrands IncLook who we’ve got our Hanes on now
Harley-DavidsonDefine your world in a whole new way.
Harman Int’l IndustriesExpect Brilliance
Harris CorporationAssured communications. Anywhere. Anytime
Hartford Financial Svc.Gp.Always Thinking Ahead.
Hasbro Inc.Boy Oh Boy! It’s A Hasbro Toy!
Helmerich & PayneIntegrity. Respect.Teamwork. Creativity.
Henry ScheinWe will help you get there
Hess CorporationEnergy on the move
Hewlett Packard EnterpriseAccelerating Next
HologicThe Science of Sure
Home DepotMore Saving. More Doing.
Honeywell Int’l Inc.If we say it, we’ll do it
Hormel Foods Corp.Life Better Served
Host Hotels & ResortsWe bring the city to life
Humana Inc.Guidance when you need it most.
Huntington BancsharesA bank invested in people.
Illinois Tool WorksWhen customers depend on us… We’re there.
Illumina IncNew thinking.
Ingersoll-Rand PLCInspiring progress
Intel Corp.Experience What’s Inside.
Intercontinental ExchangeTrade the world.
International Bus. MachinesLet’s build a smarter planet
International PaperWe Will Not Fail Our Customers!!
Interpublic GroupA global leader in modern marketing solutions
Intl Flavors & FragrancesEngaging The Senses.
Intuit Inc.Small Business, rejoice
Intuitive Surgical Inc.Improving patient outcomes
Invesco Ltd.Explore intentional investing with Invesco
Iron Mountain IncorporatedThe Leader in Records & Information Management
J. B. Hunt Transport ServicesThe Transportation Logistics Company
JPMorgan Chase & Co.The right relationship is everything
Jacobs Engineering GroupPeople are our greatest asset
Johnson & JohnsonYour Druggist is More Than a Merchant
Johnson ControlsIngenuity Welcome.
Juniper NetworksThe New Network Is Here
KLA-Tencor Corp.Accelerating Yield
Kansas City SouthernThe shortest route from Kansas City to salt water.
Kellogg Co.See You at Breakfast
KeyCorpAchieve anything.
Kimberly-ClarkIt feels good to feel.
Kimco RealtyIntegrity, Creativity, Stability.
Kinder MorganA different kind of energy company
Kohl’s Corp.“Expect Great Things”
Kraft Heinz CoA little taste of heaven.
Kroger Co.Right Store, Right Price
L Brands Inc.Straight from the heartland
L-3 Communications HoldingsFrom Vision To Reality
Laboratory Corp. of America HoldingInnovation. Quality. Convenience.
Lam ResearchChanging the value equation
Legg MasonGlobal Asset Management
Leggett & PlattEnhancing people’s lives for over 130 years.
Lennar Corp.Everything’s Included.
Leucadia National Corp.Clients First-Always
Level 3 CommunicationsBuilding a Better Future
Lilly (Eli) & Co.Innovation is personal
Lincoln NationalHello Future
Linear Technology Corp.Enabling an Intelligent Planet
Lockheed Martin Corp.We Never Forget Who We Are Working For
Loews Corp.EXPERIENCED, FORWARD, THINKING
Lowe’s Cos.Love Where You Live
LyondellBasellFuelling the power to within
M&T Bank Corp.Understanding what’s important
MacerichWe create shopping experiences.
Macy’s Inc.Way to shop!
Mallinckrodt PlcOur source. Your supply.
Marathon Oil Corp.Going further. Doing more.
Marathon PetroleumGoing further. Doing more.
Marriott Int’l.Live Like a Local
Marsh & McLennanGet there faster
Martin Marietta MaterialsIt’s not just what we make. It’s what we make possible.
Masco Corp.Building Supplies
Mastercard Inc.Heart of Commerce
Mattel Inc.The World’s Mattel
McCormick & Co.McCormick Brings Passion to Flavor™
McDonald’s Corp.I’m Lovin’ It
McGraw Hill FinancialOpen markets. Open minds.
McKesson Corp.Empowering Healthcare.
Mead JohnsonMakers of the fluoride-vitamin supplements doctors prescribe most.
Medtronic plcAlleviating Pain • Restoring Health • Extending Life
Merck & Co.Committed to making a difference.
MetLife Inc.It’s at times like this that Metlife sets itself apart.
Michael Kors HoldingsA chic, luxurious, sexy fragrance for women.
Microchip Technologyanything that revolves, anything that moves
Micron TechnologyPerformance. Power. Reliability
Microsoft Corp.Your Potential. Our Passion.
Mohawk IndustriesIt’s more than a floor.
Molson Coors Brewing CompanyThe Banquet Beer.
Mondelez InternationalMake today delicious
Monsanto Co.Growth for a Better World.
Monster BeverageFuel Your Fire
Moody’s CorpSmall Business, Credit Index
Morgan StanleyWorld Wise.
Motorola Solutions Inc.Helping customers be their best in the moments that matter
Murphy OilExploration Driven. Delivery focused
Mylan N.V.Seeing is believing
NASDAQ OMX GroupTrade up.
NRG EnergyWe generate power.
National Oilwell Varco Inc.One Company Unlimited Solutions
NavientSolutions for your success
NetApp“Go further faster”
Netflix Inc.It just might bring everyone together
Newell Rubbermaid Co.“Brands That Matter”
Newfield Exploration CoBalance of Exploration and Acquisitions
Newmont Mining Corp. (Hldg. Co.)The Gold Company.
News Corp. Class AFair & Balanced.
News Corp. Class BFair & Balanced.
NextEra EnergyWe Heard You
NiSource Inc.Premier Safety, Reliability and Service.
Nielsen HoldingsWhat People Watch, Listen To and Buy
NikeJust Do It
Noble Energy IncEnergizing the World, Bettering People’s Lives
NordstromReinvent Yourself
Norfolk Southern Corp.The Thoroughbred
Northern Trust Corp.You know your destination. You need a wise, caring advisor alongside you.
Northrop Grumman Corp.Defining the future.
Nucor Corp.It’s Our Nature
Nvidia CorporationThe Way It’s Meant to be Played
ONEOKThe ONE in energy
Occidental PetroleumDevelop energy resources safely, profitably and responsibly.
Omnicom GroupThe only we can.The media agencies.
Oracle Corp.Oracle is THE information company
Owens-Illinois IncPackaging Solutions everywhere, everyday
O’Reilly AutomotiveProfessional Part People
PACCAR Inc.The World’s Best
PG&E Corp.Climate Smart
PNC Financial ServicesLeading the Way.
PPG IndustriesWe protect and beautify the world
PPL Corp.We’ll Be There When The Light Goes On
PVH Corp.The Way Forward: Evolve Everyday
Parker-HannifinEngineering YOUR success
Patterson CompaniesBuilding Connections For Healthier Communities
PayPalThe safer way to pay online
Paychex Inc.Payroll. HR. Retirement. Insurance
Pentair Ltd.Pentair water.
People’s United FinancialEverything Starts With You
PepsiCo Inc.Pepsi. It’s the cola.
PerkinElmerFor the Better
PerrigoQuality Affordable Healthcare Products
Pfizer Inc.Pfizer Quality.
Philip Morris InternationalLooks To The Future
Phillips 66Proud To Be Here
Pinnacle West CapitalThe choice for digital video.
Pioneer Natural ResourcesCreativity Beyond Imagination
Pitney-BowesPowering the transactions that drive commerce.
Polo Ralph Lauren Corp.World of Ralph Lauren
Praxair Inc.MAKING OUR PLANET MORE PRODUCTIVE
Priceline.com IncName your price
Principal Financial GroupWe’ll Give You an Edge.
Procter & GambleTouching lives, improving life
Progressive Corp.It’s about you, and it’s about time.
PrologisThe strategic partner for Global trade
Prudential FinancialBring Your Challenges
Public Serv. Enterprise Inc.We make things work for you
Public StorageReal storage expert.
Pulte Homes Inc.It’s our philosophy. It’s the way we do business
QUALCOMM Inc.Enabling the Wireless Industry
Qorvo“All Around You”
Quanta Services Inc.Leadership in Performance and Safety
Quest DiagnosticsThe patient comes first
Range Resources Corp.Drilling is just the beginning.
Raytheon Co.Customer Success is our mission
Realty Income CorporationThe Monthly Dividend Company
Red Hat Inc.We’re stronger together
RegeneronScience to medicine.
Regions Financial Corp.You can expect more stability.
Republic Services IncThink Green
Reynolds American Inc.Make it easy.
Robert Half InternationalInnovation and Excellence in consulting and staffing
Rockwell Automation Inc.Listen. Think. Solve.
Rockwell CollinsBuilding trust everyday
Roper IndustriesSimple Ideas. Powerful Results.
Ross StoresDress for Less.
Royal Caribbean Cruises LtdGet Out There
Ryder SystemWe promise to deliver.
SCANA CorpPower for Living
SL Green RealtyDemanding Quality. Delivering Value.
Salesforce.comSuccess on Demand
SanDisk Corporation“NO action is too fast!”
Schlumberger Ltd.Excellence in Execution
Scripps Networks Interactive Inc.Stay Connected.
Seagate Technology“We turn on ideas”
Sealed Air Corp.(New)Our Products protect your Products
Sempra EnergyFor every day life
Sherwin-WilliamsAsk Sherwin-Williams
Signet JewelersEvery kiss begins with Kay
Simon Property Group IncSelf administered and self managed real estate investment trust
Skyworks SolutionsBreakthrough Simplicity
Smucker (J.M.)With a name like Smucker’s, it has to be good
Snap-On Inc.Being a Pro Matters
Southern Co.Smart Energy. Smart Grid. Smart Choices.
Southwest AirlinesStop Searching. Start Traveling
Southwestern EnergyWe are Energy
Spectra Energy Corp.Energy for life
St Jude MedicalMore Control. Less Risk
Stanley Black & DeckerPerformance in Action
Staples Inc.Make More Happen
Starbucks Corp.Romancing the bean
Starwood Hotels & ResortsWho’s taking care of you
State Street Corp.Passionate about our client’s success.
Stericycle IncProtecting People. Reducing Risk.
Stryker Corp.We make a difference
SunTrust BanksLive Solid. Bank Solid. SunTrust.
Symantec Corp.Confidence in a connected world.
Synchrony FinancialEngage With Us
Sysco Corp.Good things come from Sysco
T. Rowe Price GroupInvest With Confidence
TE Connectivity Ltd.Every Connection Counts
TECO EnergyMore reliability to you
TJX Companies Inc.Get the max for the minimum.
Target Corp.Expect More. Pay Less.
TegnaIt’s all within reach.
Tenet Healthcare Corp.Passion, Commitment and Leadership in health care.
Teradata Corp.Raising Intelligence
Tesoro Petroleum Co.Fueling the Future
Texas InstrumentsTechnology for Innovators
Textron Inc.Reaching new heights.
The Bank of New York Mellon Corp.The Investments Company for the World
The Clorox CompanyWe make everyday life better, every day
The Coca Cola CompanyThings go better with Coke.
The Hershey CompanyThe Sweetest Taste on Earth
The Mosaic CompanyHelping the World Grow the Food it Needs
The Travelers Companies Inc.Insurance for your auto, home and business
The Walt Disney CompanyI’m going to Disney World!
Thermo Fisher ScientificThe world leader in serving science
Tiffany & Co.True love grows
Time Warner Cable Inc.Enjoy Better
Time Warner Inc.The Power of You
Torchmark Corp.For “middle income” Americans
Total System ServicesPeople-Centered Payments®
Tractor Supply CompanyFor Life Out Here
TransoceanBecause 70% of Earth is covered by water
TripAdvisorPlan and book your perfect trip
Twenty-First Century Fox Class AHOME ENTERTAINMENT
Twenty-First Century Fox Class BHOME ENTERTAINMENT
Tyco InternationalA vital part of your world
Tyson FoodsPowered by Tyson.
U.S. BancorpAll of US serving you.
UDR IncOpening Doors To The Future
Under ArmourProtect This House
Union PacificBuilding America.
United Continental HoldingsLet’s fly together
United Health Group Inc.Helping People Live Healthier Lives.
United Parcel ServiceWe run the tightest ship in the shipping business.
United Rentals, Inc.You’re building the future. We’re here to help.™
United TechnologiesYou can see everything from here
Universal Health Services, Inc.The Health Care you need. Close to Home.
Unum GroupBetter Benefits at Work.
Urban OutfittersPay money to look like homeless
V.F. Corp.We Fit Your Life
Valero EnergyInvesting in Excellence.
Varian Medical SystemsA partner for life
Ventas IncReliable Capital, Delivering value
Verisign Inc.Powered by Verisign
Verisk AnalyticsServe. Add Value. Innovate
Verizon CommunicationsRule the Air
Vertex Pharmaceuticals IncThe Science of Possibility
Viacom Inc.I want My MTV
Visa Inc.Go with Visa
Vornado Realty TrustFully-integrated real estate investment trust
Vulcan MaterialsThink Safety
Wal-Mart StoresSave Money. Live Better.
Walgreens Boots AllianceThe Pharmacy America trusts.
Waste Management Inc.Think green
Waters CorporationThe science of what’s possible
Wells FargoTogether we’ll go far.
Welltower Inc.Humane Capital Help Desk
Western DigitalDesigned to protect your data.
Western Union CoThe fastest way to send money – worldwide
Westrock CoA world class packaging team, built for you
Weyerhaeuser Corp.Growing a truly great company.
Whirlpool Corp.Work Globally, Act Locally
Whole Foods MarketWhole Foods, Whole People, Whole Planet.
Williams Cos.We make energy happen.
Willis Towers WatsonFamily of Companies
Wisconsin Energy CorporationEnergy you can depend on
Wyndham WorldwideBe well.
Wynn Resorts LtdWynn Las Vegas
XL CapitalMake Your World Go
Xcel Energy IncResponsible by Nature
Xerox Corp.Work can work better
Xilinx IncAll Programmable
Xylem Inc.Let’s Solve Water
Yahoo Inc.Do you Yahoo?
Yum! Brands IncAlone we’re delicious…together we’re Yum!
Zimmer Biomet HoldingsPersonal fit. Renewed life
Zions BancorpA collection of Great banks
ZoetisFor Animals, For Health. For You
eBay Inc.“Buy it, sell it, love it”